Core Marketing is a brand identity project for a direct marketing and recruitment firm that specialises in building and managing in-person sales teams. The visual system is anchored by a technical isometric mark and a sharp, high-contrast blue palette, reflecting the "boots on the ground" nature of the business and the structural growth they provide for clients.

By balancing bold, architectural typography with clean layouts, the design establishes a professional presence that feels both grounded and high-energy. This framework ensures the brand remains consistent and impactful across everything from corporate signage to the daily collateral used by sales teams in the field.